Marketing Your School

Chapter 1

Marketing Your School

Goal: to learn how to develop, implement and measure a marketing plan



Table of Contents

  1. Marketing Plan
  2. First Impressions
  3. Advertising Strategy
  4. Measuring Results


Learning Objectives

After completing this class, the student will be able to:

  • discuss the importance of developing a marketing plan
  • identify three key areas that contribute to first impressions
  • describe the three goals of advertising strategy
  • explain how to measure marketing results


NOTE: This course may reflect state-specific regulations. No information in this course supersedes any state regulations you need to follow. You must consult your state’s regulations when developing policies and procedures. Regulations for all states are accessible on the National Database of Child Care Licensing Regulations. Click on the link provided to view regulations in your state.